The Spark rebrand was a massive job with a heap of images that needed some hefty retouching and not a whole lot of time. The image of the cinema tickets had to be built and extended and then the tickets retouched into the scene to add life and create a paper to screen connection with movement. The rugby shot was built from about 8 shots with each person being from a separate photo. The images were shot by Fraser Clements and the agency was Saatchi & Saatchi.